CMP ID
A CMP ID is a unique number assigned to a consent management platform (CMP) when it registers with a framework operator such as IAB Europe. It identifies which registered tool collected a given user's consent, so that the source of the consent signal can be traced. Not every CMP has an ID, because a CMP only receives one after completing and being approved through the relevant registration process.
Within IAB frameworks such as the Transparency and Consent Framework (TCF) and the Global Privacy Platform (GPP), a CMP ID is a unique identifier issued to a consent management platform upon successful registration and approval by the framework operator (IAB Europe for the TCF). The ID is used to attribute a persisted consent or preference signal to the specific registered CMP that generated it, and is encoded in the relevant consent string or GPP payload. Under the GPP CMP API specification, regional section policy writers may require CMPs to register; where a CMP has an ID, it must be used, while CMPs that are not registered are handled differently by the specification. A CMP ID is an identification and framework-conformance mechanism only; possessing one does not itself establish that any particular consent collection or downstream personal-data processing satisfies the ePrivacy or GDPR requirements applicable in a given jurisdiction. The scope, availability, and obligations attached to CMP IDs depend on the specific framework and its rules, which fall outside this definition.
Why it matters
A CMP ID provides a traceable link between a persisted consent signal and the specific registered consent management platform that generated it. Within IAB frameworks such as the Transparency and Consent Framework (TCF) and the Global Privacy Platform (GPP), this attribution is what allows downstream parties in the advertising and analytics ecosystem to identify the source of a consent or preference signal encoded in a consent string or GPP payload. Without a consistent identifier, tracing which tool collected a given user's choices, and confirming that the tool operated within an approved framework, would be considerably harder.
Who it's relevant to
Inside CMP ID
Common questions
Answers to the questions practitioners most commonly ask about CMP ID.

