About
Business Plus is an Irish publication keeping businesses informed about SME news, including compliance with advertising regulations. The platform supports vendors navigating compliance requirements by collecting user consent and leveraging legitimate interests. It provides insights into advertisement interactions and user profiles, facilitating better targeting and adherence to data protection laws. Its core focus is on ensuring advertising meets consent regulations, vital for businesses in regulated industries.
Related Vendors
AdFixus provides a patented privacy-focused Consent Management Platform (CMP) designed to help businesses manage customer consent effectively. Utilizing first-party cookie technology, it ensures a complete view of audience data while prioritizing individual privacy. The platform allows businesses to track unauthenticated individuals, match them with audience segments, and integrate seamlessly with analytics, customer data platforms (CDPs), and more. With a focus on compliance with evolving privacy requirements, AdFixus enables brands and publishers to unify, activate, and optimize their data across the customer journey while maintaining ownership and accuracy.
Hifo offers a comprehensive data privacy software suite designed to support businesses in managing compliance efficiently. The platform includes a consent management tool that facilitates user consent tracking and compliance with regulations such as GDPR. Additionally, it automates Data Subject Access Requests (DSARs) and generates Privacy Notices, ensuring organizations can meet their privacy obligations effectively. With capabilities tailored for IT Managed Service Providers, Hifo aids enterprises in integrating privacy solutions seamlessly into their existing tech stack. This robust suite empowers businesses to mitigate risk while fostering a culture of compliance.
Stape provides server-side tracking solutions for Google Tag Manager (sGTM) containers, featuring Global and EU hosting options. Their platform allows businesses to effectively manage consent through tools that enhance data quality and extend cookie lifetimes. Stape's services include rapid integration of Meta Conversions API, TikTok Events API, and server-side setups for Google Analytics 4 and Google Ads. They offer an audit service for tracking and provide expert support and integration with popular CRMs like Salesforce and Pipedrive, ensuring that data is sent securely and accurately to various destinations.
