About
LiveRamp is a leading consent management platform (CMP) that helps organizations handle consent and preference data. It allows businesses to manage customer data responsibly while simplifying addressability through a vast network of authenticated audiences. The platform enables customers to unify fragmented data across various platforms using LiveRamp's Identity Engine, enhancing their targeting and segmentation efforts. Additionally, LiveRamp connects to trusted third-party data and allows for the monetization of data through its global ecosystem of advertisers and brands, supporting organizations to maximize their media impact efficiently.
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